2012 @MauiTime Fashion on Maui Issue – Road Trip!

By Jen Russo

Let’s start with an admission: we had no idea how to do another fashion issue. Sure, the staff got together and talked over various ideas and themes, but nothing seemed to click.

Lucky we live Maui, where fashion doesn’t need to follow catwalk convention nor seasonal restraints. Honoring the skimpy skin savvy styles of the island was easy–Maui’s designers abound with creative ways for fashionistas to strut our stuff. But putting the clothes into an issue that looked as sharp as they did was the real challenge.

So it got down to last weekend and we still had no real clue what to do. So we did what most people do in situations like this: we loaded up all the clothes in a van and started driving. But when our driver–a prince of a guy–stopped to pick up two hitchhikers, it all clicked.


The photos that follow chronicle the adventures of the The Two Maui Hitchhikers And The MauiTime Fashion Photographer. We hope you’ll enjoy it as much as we did bringing it to life.

Photos by Sean Michael Hower howerphoto.com
Modeling by Mikey Termini, Carolina Curtin, Jessica Dungans.

Anthropologie plum and chocolate silk dress and slip, vintage 60’s jacquard dress with lace overlay, BCBG multi chain necklace, vintage metallic tassel necklace; all Hula Gypsy, Lahaina

Tori Richards 56 print shirt, Bohio linen short, canvas croc slip ons, all by HIM, Lahaina

Pearl and moonstone vermeil star necklace; Eve Black Hawaii. Custom gold sunrise shell and beaded bikini, coral and white striped top; Wings Hawaii.

Black Box 11 top, Sunrise shell earrings and necklace; Wings Hawaii. Neon orange white fringe bikini; Maui Girl. Sheer cream tank; Maui Thing. Neon animal print bikini; Maui Girl. Petrified shark tooth and vermeil necklace; Eve Black Hawaii. Blue lapis and silver necklace, shell hammered silver bracelets; Wings Hawaii. Ai Sus white cotton tee; Maui Thing; Hand painted Maui trucker hat; Wings Hawaii.

HIC Trucker Hat, HIC surf short; Island Status. Ai Sus Tee; Maui Thing. Mens Havianas; HIM. San Lorenzo bikini; Island Status. Gold ruffle edge earring, cuff, black slouchy hobo, rust cross body bag, rust wedges, brown wedges; Mahina. Leather wrap bracelets; If the Shoe Fits.

Knit Missoni jumpsuit; Bohemia. Gold chain, gold labradorite gem necklace, leather studded belt; Wings Hawaii. Tourquoise bracelet, and Tourquoise and fire opal bracelets; Eve Black Hawaii, zig zag cuff and stretch cocktail ring; Mahina.



Bangles, stretch bead cuff, rings, fuschia sheer tank, teal bandeau, chartreuse knit mini skirt; Mahina. Hot Biskit black wedge shoe, If the Shoe Fits.

Red and navy Charlie Brown striped dress, rope belt; Mahina. Hot Biskit hand carved and illustrated mango wood and brown leather wedge; Lanakila Kelliher and If the Shoe Fits.

Red fish print tee; Maui Thing. Rip Curl Cream plaid walk short; Second Wind. Sanuk sandal; HIM. Coral print open back tee, hand screen miter print mini; Wings Hawaii. Chrysophase charm bracelet, vermeil necklace; Eve Black Hawaii. Black wedge shoe; If the Shoe Fits. Pink Box 11 knit skirt; Wings Hawaii. White ruffle sleeve rayon top; Pink by Nature. Gold Earrings and Cuff; Mahina.

A Starlet Is Born white and red coral monokini; Bohemia. Wedge shoe; Mahina. Neon print fringed monokini, Maui Girl. Black shaka tee; Maui Thing. Reef Red surf short, Second Wind.

Rip Curl grey tee, Rip Curl 4 way stretch walk short; Second Wind.

Turquoise and black print bottom, cris cross back no tie bikini top, yellow and grey check and floral print reversible print bikini; Wings Hawaii.

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We know where the cool kids shop! Here are locally owned, local designed, recycled, repurposed and hip boutiques on Maui.

Bohemia Boutique 105 N. Market Street 244-9995
If The Shoe Fits 21 N. Market St.
Maui Thing 7 N. Market St. 249-0215

Billie J Boutique 444 Hana Hwy.
Da Green Tee Shop 161A Alamaha St.  871-5326
Hawaiian Island Surf & Sport        415 Dairy Rd #A 871-4981
Hi Tech Surf Sports 425 Koloa St. #107    877-2111
One Eighty Board Shop Queen Kaahumanu Center 873-8838
Second Wind 111 Hana Hwy 877-7467
Shapers Queen Kaahumanu Center
Solid Clothing Queen Kaahumanu Center 893-0929
Sumthing 180 E. Wakea Ave.    344-4668
The Foam Company 70 E. Kaahumanu Ave #A10 873-7833
Urban City Queen Kaahumanu Center

Da Beach House Maui 1941 S Kihei Rd #D5 Kihei 891-1234
Enchantress 3750 Wailea Alanui Drive Suite B-8 Wailea 891-6360
Island Status Kihei Kalama Village    Kihei 298-3189
The Rainbow Attic    1881 S. Kihei Road., B-5    Kihei 874-0884
Sisters & Co. 3750 Wailea Alanui Dr.,
Ste. A35 Kihei 875-9888
The Bikini Market Kukui Mall
Kihei 891-8700

Aloha Swim & Golf The Fairway Shops & Dickenson St. 661-1929
Blue Clothing Maui Wainee St. 667-2600
Him 4310 L. Honoapiilani Rd., Ste 112        669-2529 himmaui.com
Hula Gypsy 505 Front St. 280-9914
Le Ru Atelier 505 Front St. 661-2741
Maggie Coulombe Design Whaler’s Village    662-0696
Maui Shirts 222 Papalaua St., Suite 219        866-628-4626 mauishirts.com
Oh Baby    706 Front St. 667-0707
Too Kool    1079 Front Street 661-2741
Women who Run with Wolves 4310
L. Honoapiilani Hwy. 665-0786

Alice In Hulaland 19 Baldwin Ave. Paia 579-9922
Hi Tech Surf Sports 58 Baldwin Ave. HI    579-9297
Indigo 149 Hana Hwy. Paia 579-9199
Maui Girl    12 Baldwin Ave. Paia 579-9266
Nohealani Boutique 151 Hana Hwy Paia
Nuage Bleu Maui 76 Hana Hwy. Paia
Pink By Nature 3663 Baldwin Ave.    Makawao 572-9576
Simmer Hawaii 137 Hana Hwy. Paia 579-8484
Tamara Catz 83 Hana Hwy. Paia 579-9184
The Mercantile 3673 Baldwin Ave.    Makawao    572-1407
The Mercantile 3673 Baldwin Ave.    Makawao    572-1407
Wings Hawaii 71 Baldwin Ave. Paia 575-7870

Elise Clothing Company 893-5473
Eve Black Jewelry facebook.com/eveblackjewelry, eveblackhawaii.com
HIC – Hawaiian Island Creations 667-6111
Honolua Surf Company 667-9781
Mahina 661-0383
Serendipity Maui  877-0101
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Carey Sutherland and Mary Aymar at Bohemia, Anna Jackson at Hula Gypsy, Joe Wilmot at Mahina, Jefferson Wery at Him, Desiree Martinez at Pink by Nature, Teri Edmonds at If the Shoe Fits, Crystal Adair at Island Status, Samantha Howard, Melody Torres and Becky Vosh at Wings Hawaii, Ashley Takitani at Maui Thing, Debbie Wilson at Maui Girl, Eva Schwarz at Eve Black Jewelry, Sean Hower Photography, Mikey & Tobi Termini, Carolina Curtin, Jessica Dungans, and that awesome van.