Sleeping on the job at 46 N. Market Street is encouraged, but only if you’re a charity group looking for a way to raise cash. Richard Dan of Kama’aina Loan in Wailuku has drummed up a brilliant marketing play in which live models sleep in the window, exemplifying his message, “People sleep well when they trust their valuables with Kama‘aina Loan.”
The campaign was launched with First Friday on May 4 with Alexis Dascoulias, executive director of Maui Onstage, as the first sleeping beauty to hit the pillow in the window. “Nobody could believe I was real,” said Dascoulias. “They kept knocking on the window.”
The live action sleeping window was going strong Monday afternoon when I dropped by to check it out. In fact, she was sleeping all the way to the bank.
Models have been playing sleeping beauty Monday through Friday from 11am to 1pm. A special surprise celebrity has already been scheduled to sleep during the June 1 “First Friday” event, but other opportunities are still available.
Kama‘aina Loan loans money on just about any collateral (item) as well as buy items outright, privately and professionally. For more information visit KamaainaLoan.com. They have been in business over 25 years on Maui.